Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. As digital publishers pivot to entertainment, with a focus on producing more episodic and serialized video shows instead of one-off video clips, ownership over the intellectual property has become more important.
"While it's still important to get our brand across as many channels as possible, reach is not a wise game to play in the long term." The Economist's latest app prioritizes reader retention over acquisition as the publisher looks to drive subscriptions.
Nothing is simple when it comes to the General Data Protection Regulation, and consent management providers are no different. Companies are using CMPs to get their GDPR house in order.
Absolut plans to use Twitter to let people shop from tweets, as consumer goods makers start to take the platform more seriously. Other advertisers, however, have yet to be convinced.
"If skinny bundles on OTT work, Cheddar will be there, and we will win." Business-news startup Cheddar's CEO Jon Steinberg discussed diversifying revenue, competing with CNBC and CNN, being part of OTT bundles and more on the latest Digiday Podcast.
At the Digiday Video Summit Europe, hear how News UK, CNN, Copa90, Viacom and other publishers are adapting to a market where the big content buyers increasingly prefer TV-quality fare. Register here.
Cannes week can be a difficult to navigate, so we're bringing back the Digiday Cannes Briefing daily email, featuring invitations, previews, highlights and overheard quotes. Sign up here.
Publishers are wrestling with Facebook's desire to own Facebook-funded Watch shows
Sahil Patel
Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away.
How The Economist's new app tries to keep people from unsubscribing
Infographic: What GDPR means for brands, publishers and users
Sponsored Content The Media Trust
The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust.
For the GDPR-curious: WTF is a CMP?
Jessica Davies
Companies are using consent management providers to get their General Data Protection Regulation house in order.
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Seb Joseph
Absolut is planning to use Twitter to let people shop from tweets, as consumer goods makers start to take the platform more seriously.
"While it's still important to get our brand across as many channels as possible, reach is not a wise game to play in the long term." The Economist's latest app prioritizes reader retention over acquisition as the publisher looks to drive subscriptions.
Nothing is simple when it comes to the General Data Protection Regulation, and consent management providers are no different. Companies are using CMPs to get their GDPR house in order.
Absolut plans to use Twitter to let people shop from tweets, as consumer goods makers start to take the platform more seriously. Other advertisers, however, have yet to be convinced.
"If skinny bundles on OTT work, Cheddar will be there, and we will win." Business-news startup Cheddar's CEO Jon Steinberg discussed diversifying revenue, competing with CNBC and CNN, being part of OTT bundles and more on the latest Digiday Podcast.
At the Digiday Video Summit Europe, hear how News UK, CNN, Copa90, Viacom and other publishers are adapting to a market where the big content buyers increasingly prefer TV-quality fare. Register here.
Cannes week can be a difficult to navigate, so we're bringing back the Digiday Cannes Briefing daily email, featuring invitations, previews, highlights and overheard quotes. Sign up here.
Publishers are wrestling with Facebook's desire to own Facebook-funded Watch shows
Sahil Patel
Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away.
How The Economist's new app tries to keep people from unsubscribing
Lucinda Southern
“While it's still important to get our brand across as many channels as possible, reach is not a wise game to play in the long term.”
Infographic: What GDPR means for brands, publishers and users
Sponsored Content The Media Trust
The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust.
For the GDPR-curious: WTF is a CMP?
Jessica Davies
Companies are using consent management providers to get their General Data Protection Regulation house in order.
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Seb Joseph
Absolut is planning to use Twitter to let people shop from tweets, as consumer goods makers start to take the platform more seriously.
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